How to Define Your Niche and Audience for Search Engine

As you may know, choosing the appropriate keywords when setting up your search engine marketing campaign can make the difference between wasted money and targeted success. Well-chosen keywords and phrases will ensure that your products and service are found by the right potential client who are looking for your services or tending to buy your products.

To start with the keyword research process, you will first figure out which segment of Web surfers you want to find on your website, and subsequently, which terms will most likely bring these visitors to your site.

Unfortunately, today it's not enough to figure out the keywords that make up the essence of your business. If your industry is competitive (such as, for instance, Web hosting and Web design), there are lots of sites competing to be on the top for these terms. Luckily, Web surfers have become more and more conscious of the need to make their search specific - people who are serious about their search look for "web hosting price" or "affordable web hosting" instead of just "web hosting". Therefore, it gives a bit more variety to optimizers. Therefore, generic keywords are usually not the best approach. As a rule, it's better to focus on niche keywords related to your product or service.

There are highly specific keywords that people don't search for often but when they do, getting that traffic is very important since these visitors are targeted and will most probably convert into customers. On a regular basis, these are things like actual product names (e.g. "HP Compaq C700" or "toshiba dvr620 dvd recorder/vcr combo"). If someone searches for the specific name of a product, there is a high possibility they are looking to make a purchase. So, those keywords can bring serious profit. If you are running an affiliate site or an online store then this can be very important.

For instance, your site deals with web design and internet marketing service. You want it to be on the top when people enter into search boxes "web design" and "internet marketing". These are your strategic keywords for the whole site. Each page of your site can have (and should have) its own strategic keywords, depending on the content. For instance, one page deals with "affordable web design", the second one with "internet marketing tips", etc. It makes a lot of sense to optimize each page separately for different strategic terms. This means targeting each page to a specific search term that relates to the overall theme of your site. In my example of web design we'll target each page to a suitable market that is looking for a certain kind of web design. Thus, we'll be competing with fewer websites on the same keywords, and each web pages will be optimized for terms people actually use when searching. This will also bring much better results than optimizing your whole site for "web design".

The next thing to point out is local targeting. For example, if you're optimizing a Web development site whose owner is located in Minnesota, Australia, using keywords such as "Minnesota web design quote" or "Web development services in Minneapolis" will make search engines refer most people from this location to your site because lots of people tend to search services or products locally.

In conclusion, strategic key phrases should always consist of at least two words (but it's even better to have 3-5 words, as that's the average length of a search phrase). Start with finding the most general terms characterizing your business, then break into more specific ones and optimize each page for the most specific term characterizing this page. Where possible, you may pick up target keywords by using product name.

Justin Version: providing custom website design at reasonable prices and is always up-front about our affordable web design services. We list our web design price right on our website, so you can do price comparisons Online. Our Minnesota web design firm custom builds professional websites including Ecommerce, Blog, and Mobile Websites - that are easy to self-update and manage, with integrated content management systems (CMS) such as Drupal, Joomla, Magento, and WordPress. For web design quote service, please call 612.590.8080.

Learn About Important Factors for SEO-Friendly Website Design

In the case you want to hire a web design firm to help marketing your website effectively on the Internet, you should look for a web design firm that can integrate your website design with Search Engine Optimization (SEO) to make the website SEO-friendly and User-friendly. SEO-friendly is one of THE most critical parts that many website owners overlook or do not know. Since 80% of the Online purchases originated from search engines (and majority of them come from Google.com), you should seriously consider this part of your website in the first place. Below are some factors that you may consider as a website SEO-Friendly:

First, you must think about your targeted keywords. Many website owners may not have heard about keywords (or targeted keywords) and their power in increasing your website's search engine ranking page (SERP). For SEO-friendly website design, find a provider that will make use of the right targeted keywords to let people find out your services when they need to purchase something that you offer via search engines. These target keywords must be relevant to what you offer in your business, or they will be considered SPAM keywords by search engine algorithms. (SPAM keywords are the keywords that help your site rank high in SERP but not relevant to your website or the services you offer. A good web designer will also use keywords when creating URL's, filenames, and content in your website. This step will help search engines understand your site better and find your web pages more quickly.

Second, take a careful look at your navigation menus from the user standpoint. Navigation Menus is how your website users find the information they need as they go from one webpage to another on your site. Thus, when your website has a good & clear navigation structure, it will make a good user experience. In other words, when the users able to get around and understand your website quickly and easily, they will likely to stay longer on your site and will come back or share the link to your site with others. (If the visitors stay longer in your site, it will increase the bound rate of your site. This factor will be useful for your SEO process). In terms of SEO, navigability means allowing search engines to find the webpages on your site easier. This is to enable these search engine spiders to index such webpages when they contain content that is relevant to a searched keyword. A professional web designer will know how to design a webpage with a navigation structure that make it easy for search engines to follow.

Finally, pay attention to the Social Media Capabilities. Effective website design will also include the social media capabilities. Let consider the fact that a huge percentage of online purchases also begin in the social media or social network; where links to sites like Google Plus, Twitter, Facebook, Tumblr, Pinterest, etc. should be included in your website. Allowing visitors on your site to interact with their friends and other people within your targeted markets through the social media can work great for SEO because they help increase the traffic that lead to your site. Besides, it may also increase the backlink to your site. The more quality links, the more recognizable your website is as far as search engines are concerned.

All of these factors play an important part in creating a good website for your business or organization. Needless to say, when you find the right professional web designer to create and maintain this site for you, you have a good chance of fulfilling your every objective for putting the website up. You should also pay attention to their web design price. It is usually good designer that would cost you a little bit more; however, you will get the better quality products.

Proweb365 : Minneapolis Internet Marketing Services, MN. We can transform your business vision into an effective online marketing website. Contact our Minneapolis SEO Company today. For web design price , please call 612.590.8080.

Hire Experienced Online Marketer

Internet marketing or the promotion of products and services online has become immensely popular simply because it comes with a lot of advantages. The internet is the only way you can reach millions of possible clients across the globe within a few minutes. This is because the World Wide Web is not only national but worldwide unlike other advertising tools like television, radio, billboards, and newspapers which will only reach a small number of potential customers. Many business owners understand the benefit of internet marketing, but don't know how to start. Below are some of my suggestions for you to hire right experienced online marketer:

Actually, not many people know that there are many effective ways to do online marketing is free or inexpensive. If you do not know any thing about internet marketing, the best way that is you should hire an experienced online marketer to help.  An experienced one is still useful even if you have some standard knowledge of internet marketing. He/She will help you to build up a plan and give you useful advices for the whole campaign. Internet marketing is till brand-new and completely unregulated. Therefore, many people who are web designers or web developers say that they are online marketers as well. However, being able to build up a web site is just a fist step. Internet markers are people who can promote your website so that potential clients who are looking for your service or products can find it easily. Hence, you must find the one that you can work with as well as the one that knows what they have to do.

Internet marketing agencies usually say that they can boost your business by using their online marketing service. However, that is not really completely correct. Therefore, you must find the one who has real internet marketing experience instead of experience in web development or traditional marketing. You may interview them in depth to be sure that they know what they are doing. You may also request them to show you the result of projects they have done before. The experienced internet marketers will show you many solutions for different campaigns. There are many online marketing strategies that can be good for one firm but not good for another. The good internet marketers will realize the difference on each project and will not waste your money on trying the things that will not work effectively for your business.

Internet marketers are not so hard to hire right now. Skillful internet marketers usually tend to command fairly high fees. If your budget is limited and you concern about the fees, then you should search for internet marketing companies who are comfortable listing their prices right on the website (these companies usually offer fair prices for online marketing).  Otherwise, it is probably worthwhile to hire an experienced person. Besides, there are some inexpensive internet marketer still do a good job for you. The key to hire these people is to interview them carefully and find out what they can really do. There are many methods to process internet marketing campaign effectively.  Maybe someone has been using the methods that may work with your business. Such people, since they do not have much experience in other methods, will probably be more flexible with the fee you have to pay. You must understand that some Internet marketing methods do not work immediately. It sometimes takes weeks or months to see results. After the campaign has been active for a few months, you can keep track what results you are achieving. It is only at this point that you can evaluate the effectiveness of your Internet marketing campaign.

All in all, internet marketing seems to be the perfect tool of promoting the prospects of your business (specially small business) in the short as well as the long term and getting it from a professional further enhances the chances of making it big and quick. Contact Minneapolis SEO Company today. For web design costs, please call 612.590.8080. 

 

Tips to Make Your Web Design Process Become Easier

Many business owners today are still not realizing how important website is for their businesses. Nowadays, website has become an essential part of any business operation and people expect any business to have a website. In the world where majority of people who spend most of their time on the Internet, website has become THE most important medium for business to promote their products/services online 24/7 to the local as well as international customers. Building up a website is not as difficult as before. There are many software tools that make website creation easier. Thus, I would like to share with you some suggestions on where you can find the helps you need.

First, you need to find a few business friends who have good running websites. Then, take a look at their websites to see what parts on their webpages appeal to you the most, and how the contents are displayed. Perhaps you prefer the way that they designed the navigations or how they laid out the pages. You may get some great features on those websites that you would like to try on your future website. So, talk to your friends and get some tips on how/what you need to prepare in building a website. You can even ask your friends on how to build certain parts of the website. This will save you a lot of time and help you learn quickly on what you need to do next.

Second, you can seek help by going to online forums for web designers. In my point of view, communities like these are rich in web design tips from the web design experts. You can ask any questions and easily find discussion of the latest design trends or the best tools used to build certain features on the website. Online forums are great places for newbies because for any questions posted in the forums, you can be sure that there will be several solutions offered by the experts. In the case you need a step-by-step approach to learning, consider tutorials that you can find online. You can find tutorials on practically any aspect of a website, from building a user-friendly navigation to creating a perfect web form. In my opinion, online tutorials are great because you can get concise instructions on just a specific part that you need without going through a lot of stuff that you may not need.

Third, if you need more general help in website design, you may want to register for a web design course. There are some community colleges offer inexpensive courses, and you can often find online courses as well. These courses will teach you the basics skills, helping you to build up a good foundation in website design. Once you have a foundation in place, you will have more flexibility in building something in the way that you really want. Besides, there are numerous books on the market about web design. Go into the Internet or stop by your local bookstore to go through their collections. Some books are written more for the beginners, with an explanation of the basic concepts and some exercises to practice on. Some others are written like a reference. They are comprehensive, but the content can get quite complex. So, make an assessment of your skill/knowledge level, and get a book that is appropriate for your level.

Finally, in the case you want to add features that require an advanced scripting, do not forget that you can always hire a professional web designer who can do the hard parts for you. Of course, you should concern about how much this will cost you. Scripting can take a while to learn. If you do not have the time, and you only need scripting occasionally, just hire a web developer to do this part for you. It is a more efficient way to get the job done.

If your budget is limited and you concern about the web design costs, then you should search for web design companies who are comfortable listing their web design prices right on the website (these companies usually offer fair prices for website design). This will let you compare their work hourly rates and work quality (from their portfolio pages) among those web design companies.

 

The Difference Between Web Development & Web Design Process

(hubpages.com)In my point of view, this topic is too old but it's not changing its existence on the web. People are still considering web design and web development in the same terms. But that is not really true. If you are work in both web design and web development, you will easy to realize that they have something difference. Therefore, let's see that how they differ.

Firstly, about the definition, Web development is a process of back-end of the web site. It is the programming in the back end which converts the beautiful design into a good working and professional website meaning websites needs a login, offer useful tools for the users, provides some flexibility to customers such as a shopping cart or online payments so this all coding or programming done in web development. So, people who are doing this programming called web developers.

Web development is used to explain any database-driven web styles using powerful scripting dialects like C#, C++, PHP, ASP, and ASP.NET. It also protects data source style and growth. The phrase can also be used for client-side scripting such as JavaScript. Web designer will have prosperity of information and exercise using not only HTML, but also CSS, Javascript and other design offers such as Photoshop, Fireworks and Display to name just a few.

Whereas, web design is the Client-sideview of the web page. It generally represents a process of designing a Web site or website structure and often contains the visual components on a web page. it's Web design process can be done by using a graphics program such as Adobe Photoshop, Macromedia Fireworks, Corel Draw etc. and provides the structure for the look and feel of a web page. The tasks may includes the layout, navigation and colors of a website. Therefore, people who designs a web page is called web designers in web design company's terms. Besides, web design is the only graphical representation of the website doesn't contain any code where web development is all about coding to execute all website queries and typically used to describe the programming required to construct the "back end" of a website.

Secondly, that’s about the tools, Web designers use software such as Photoshop, Flash and Fireworks. They will also have excellent operating information about typography, shade concept and web availability. Whereas, web developers will use a range of programming tools such as ASP, Javascript, XML and SQL. There are many others and new resources are being designed all the time such as mobile applications that have designed a large need for designers with the appropriate information.

Let talk about Wordpress that is one of very clear example about the difference between web design & web development. Using wordpress template is the effective way to cut down the web design price. In Wordpress , user can choose a different theme that is web design which include only colors, columns, fonts, navigation and titles. And After selecting nice theme, you may add more features into your website by using widgets and selecting plug-ins that is simply called web development. Therefore, whatever difference between in both Web design and web development but without both websites cannot be completed So both have own importance with differences.

Keep Your Business Doors Open 24/7…365!

Unlike your company’s office, which may be open from 8 to 5, Monday through Friday, your Business on the Internet is ‘Open to the World’ 24-7, 365 Days a Year. If your customers aren’t local, being on the web makes it time convenient for people in different time zones. It is your perpetual, electronic catalog that can be updated, changed and edited at any time. A website is easier, thriftier and with the right website service, quicker to update than printed material. Its capacities are almost limitless, which allows you to offer users more comprehensive information; and best of all, this will save you money on printing and distribution costs as well.

As a small business owner, you have probably spent time thinking about getting a website, or about overhauling the one you currently have. The real genius of the Internet is that it is universally in-discriminant. Businesses and organizations, regardless of size, are represented on the information highway in the same manner. It is important for you to present your image, aesthetically and effectively.

Your website will be your one chance to enlighten at least some potential customers of your products and services. Your website should deliver a strong call to action. If the primary goal of your small business website is to generate sales, then make sure to include a relevant “call to action” that compels visitors to convert. Perhaps the action you seek is for people to contact you. Better placement of your phone number, email address, business hours, and location, are critical pieces of information visitors need to contact you. Creating a smooth user experience on your website will help you increase sales.

Other essential, informational links you should include in your website are a “Product” or “Service” page that highlights your key offerings, and an “About Us” page that describes your business and mission statement. You may also consider incorporating a ”Testimonials” page that features customer reviews, and a “Press” page that highlights important press mentions. These pages can help you build credibility with potential customers and drive them closer to a conversion or purchase.

E-Commerce advocates should be most cognizant of how Internet exposure enables them to reach new markets and a global audience. You are not just that local small business anymore, and potentially, you may be seen by millions, globally. The Internet is the most cost effective way for you to do business locally, nationally and internationally. Your Internet investment can pay off, every minute of the day. Your website should be your best customer service, sales and marketing representative, all wrapped into one.

By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information, and that saves costs by allowing users to download invoices, proposals and important documents. A well-designed website is a great way of instilling confidence and maybe even HELPS you to appear bigger than you are.

A website is a genuine opportunity to sell your products without the expense of rent, electric bills and all of those costly overhead-related obligations. Marketing and selling online is financially prudent and an excellent way to supplement your offline business. Providing secure Online ordering is very affordable! Millions of people are referring to the web and are using companies’ sites to make major investment decisions when they are in need of specialized services; i.e. lawyers, doctors, financial advisors, realtors, etc. In this hurried, demanding world, consumers are anxious for immediate and instant gratification, so give them what they want, when they want it. The materialization of the Internet has provided you with the potential to create some amazing business capabilities.

As is true with any new technology, the weight of its success is measured principally by those who participate. The Internet, accessed by more than 2 BILLION individuals and organizations alike, has proven rapidly, despite its youth, to be an invaluable vehicle of information, especially in the business milieu. Whether your business is big or small, it should be of paramount importance to develop a website and become accessible and viable, on the Internet.

While many businesses, especially small businesses, are feeling the pinch of the challenging economy right now, it is pivotal to view your website development as an investment, rather than an expense. And during these lean times, you may be looking for ways to cut back or relocate your promotional expenses. But cutting back or relocating the wrong expenses could jeopardize the sustainability of your business. Make sure you review your current advertising/marketing campaigns carefully to see which promotional expense yields the least return on investment (ROI) and relocate it to something that has higher ROI.

Today customers assume you have a website; so it is imperative that you keep your website updated and professional. This will ensure you will be able to maintain an ongoing conversation with potential consumers, and ensure that you’ll be competitive with other businesses.

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ProWeb365: Minneapolis Internet Marketing Services, MN. We can transform your business vision into an effective online marketing website. Contact our Minnesota SEO Company today. For web design quote, please call 612.590.8080

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Seven Tips to Help Non-Profits Raise Funds

Nonprofits tackle society’s toughest tasks. They save sick children and help them to learn. They march for cures, preserve the planet and build homes for the homeless, not to make a buck but to make a difference.

But since most of their resources go into leveraging change rather than piling up profits, there is often little left over in their slender budgets to market themselves effectively to the world — especially to potential donors. Yet nonprofits rely on public donations and government funding; an effective and professional presentation of their services and activities is therefore of paramount importance.

In this Internet age, your nonprofit’s primary point of contact with people is your website.

Let me share with you 7 Simple Keys for effective communications Online.

1. Your website is your online presence. Be sure it’s well-designed and tailored to your nonprofit’s mission and message, not some outdated, cookie-cutter template that makes you look like everybody else. You never get a second chance to make a first impression; the first few seconds a potential donor’s eyes land on your site will determine whether he reads on or clicks to another site.

2. Check your site’s loading speed. No one wants to wait for a website that takes forever to come up onscreen. Many nonprofits use Shared Host to run their websites; this can cause very slow loading, particularly during high-traffic hours on the Internet. This is a dubious economy, since you could easily miss donor inquiries because they just couldn’t get through to you.

3. Make giving via your website as easy as 1-2-3. Donors should be able to give using just three clicks of the mouse. Clicking on a Donate Now button should take them directly to a simple form where they can enter their vital information — including the amount they want to give — and an interactive email or message box for any comments. They next click Submit, which takes them directly to a PayPal page to enter their credit card information. When they click Donate, an automatic email thanking them for their generosity should be on its way.

4. Make your website user-friendly. Websites that are confusing to navigate — too much information, getting lost toggling back and forth between pages — are frustrating to users. Most people won’t put up with this; they will move on. Smart navigation structure that keeps web pages simple and easy to use is the key to attracting and retaining new visitors to your website, which translates into more new and repeat donations.

5. Make your website easy to edit and update. If you are using old HTML code or a non-CMS platform, it’s time to upgrade because you can’t easily change or add new information to your site as it occurs. CMS is the most popular platform and widely used today because it’s scalable and adaptable as the website grows. It is more cost-effective to start out with one of the widely-used CMS platforms, like Drupal, Joomla, Magento and WordPress.

6. Keep your content current. You must maintain your website with content and features that are timely and up-to-date, keeping pace with changing trends and circumstances. This may be challenging for nonprofits, whose budgets may not accommodate professional IT supports. But here’s the good news:  there’s an inexpensive way to do it.

Nonprofits can ask businesses in their area to sponsor the website maintenance fee in return for a banner ad on their website. This is both an opportunity and a tax write-off: a win-win situation for nonprofit and business.

7. Use social media — it’s free marketing!  Facebook, LinkedIn, Twitter, Pinterest — such outlets are expanding, and are excellent ways to spread the word about your programs and activities.

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ProWeb365: Minneapolis Internet Marketing Services, MN. We can transform your business vision into an effective online marketing website. Contact our Minneapolis SEO Company today. For web design quotes, please call 612.590.8080

 

ProWeb365: Minneapolis Internet Marketing Services, MN

Our Minnesota web design offices located in Rochester & Northfield. We provide top notch website design/re-design services to businesses/organizations in Rochester, Twin Cities, and the surrounding areas. We specialized in creative web design, custom web development, and strategic Internet marketing. Our firm provides everything that needed to help your website reach its full potential.

 

Beside our belief mentioned above, Trust, Relationship and Integrity (T.R.I.) are the three core values that transformed us into one of the top Minnesota web design firms. We deliver the things that we promised (Trust).  We would be there when our clients need us (Relationship). And we hold our services to the highest ethical values (Integrity).

At ProWeb365.com, we strongly believe that our client’s success is our success.  We measure that success by how effective we market your products/services to meet your short-term goals, while staying in check to help you reach your long-term goals. When you choose our web design firm, we promise that you will always receive personal and professional assistance throughout every step of your website design project(s) and beyond…

Our website design services range from Informational to E-Commerce websites and from Blog to Flash websites. We also provide Web Hosting, Web Maintenance, Web Marketing/Search Engine Optimization (SEO), Logo Design, Business Card Design, Website Banner Design, and Website Flash Header Design.

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