How to Define Your Niche and Audience for Search Engine

As you may know, choosing the appropriate keywords when setting up your search engine marketing campaign can make the difference between wasted money and targeted success. Well-chosen keywords and phrases will ensure that your products and service are found by the right potential client who are looking for your services or tending to buy your products.

To start with the keyword research process, you will first figure out which segment of Web surfers you want to find on your website, and subsequently, which terms will most likely bring these visitors to your site.

Unfortunately, today it's not enough to figure out the keywords that make up the essence of your business. If your industry is competitive (such as, for instance, Web hosting and Web design), there are lots of sites competing to be on the top for these terms. Luckily, Web surfers have become more and more conscious of the need to make their search specific - people who are serious about their search look for "web hosting price" or "affordable web hosting" instead of just "web hosting". Therefore, it gives a bit more variety to optimizers. Therefore, generic keywords are usually not the best approach. As a rule, it's better to focus on niche keywords related to your product or service.

There are highly specific keywords that people don't search for often but when they do, getting that traffic is very important since these visitors are targeted and will most probably convert into customers. On a regular basis, these are things like actual product names (e.g. "HP Compaq C700" or "toshiba dvr620 dvd recorder/vcr combo"). If someone searches for the specific name of a product, there is a high possibility they are looking to make a purchase. So, those keywords can bring serious profit. If you are running an affiliate site or an online store then this can be very important.

For instance, your site deals with web design and internet marketing service. You want it to be on the top when people enter into search boxes "web design" and "internet marketing". These are your strategic keywords for the whole site. Each page of your site can have (and should have) its own strategic keywords, depending on the content. For instance, one page deals with "affordable web design", the second one with "internet marketing tips", etc. It makes a lot of sense to optimize each page separately for different strategic terms. This means targeting each page to a specific search term that relates to the overall theme of your site. In my example of web design we'll target each page to a suitable market that is looking for a certain kind of web design. Thus, we'll be competing with fewer websites on the same keywords, and each web pages will be optimized for terms people actually use when searching. This will also bring much better results than optimizing your whole site for "web design".

The next thing to point out is local targeting. For example, if you're optimizing a Web development site whose owner is located in Minnesota, Australia, using keywords such as "Minnesota web design quote" or "Web development services in Minneapolis" will make search engines refer most people from this location to your site because lots of people tend to search services or products locally.

In conclusion, strategic key phrases should always consist of at least two words (but it's even better to have 3-5 words, as that's the average length of a search phrase). Start with finding the most general terms characterizing your business, then break into more specific ones and optimize each page for the most specific term characterizing this page. Where possible, you may pick up target keywords by using product name.

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Learn About Important Factors for SEO-Friendly Website Design

In the case you want to hire a web design firm to help marketing your website effectively on the Internet, you should look for a web design firm that can integrate your website design with Search Engine Optimization (SEO) to make the website SEO-friendly and User-friendly. SEO-friendly is one of THE most critical parts that many website owners overlook or do not know. Since 80% of the Online purchases originated from search engines (and majority of them come from Google.com), you should seriously consider this part of your website in the first place. Below are some factors that you may consider as a website SEO-Friendly:

First, you must think about your targeted keywords. Many website owners may not have heard about keywords (or targeted keywords) and their power in increasing your website's search engine ranking page (SERP). For SEO-friendly website design, find a provider that will make use of the right targeted keywords to let people find out your services when they need to purchase something that you offer via search engines. These target keywords must be relevant to what you offer in your business, or they will be considered SPAM keywords by search engine algorithms. (SPAM keywords are the keywords that help your site rank high in SERP but not relevant to your website or the services you offer. A good web designer will also use keywords when creating URL's, filenames, and content in your website. This step will help search engines understand your site better and find your web pages more quickly.

Second, take a careful look at your navigation menus from the user standpoint. Navigation Menus is how your website users find the information they need as they go from one webpage to another on your site. Thus, when your website has a good & clear navigation structure, it will make a good user experience. In other words, when the users able to get around and understand your website quickly and easily, they will likely to stay longer on your site and will come back or share the link to your site with others. (If the visitors stay longer in your site, it will increase the bound rate of your site. This factor will be useful for your SEO process). In terms of SEO, navigability means allowing search engines to find the webpages on your site easier. This is to enable these search engine spiders to index such webpages when they contain content that is relevant to a searched keyword. A professional web designer will know how to design a webpage with a navigation structure that make it easy for search engines to follow.

Finally, pay attention to the Social Media Capabilities. Effective website design will also include the social media capabilities. Let consider the fact that a huge percentage of online purchases also begin in the social media or social network; where links to sites like Google Plus, Twitter, Facebook, Tumblr, Pinterest, etc. should be included in your website. Allowing visitors on your site to interact with their friends and other people within your targeted markets through the social media can work great for SEO because they help increase the traffic that lead to your site. Besides, it may also increase the backlink to your site. The more quality links, the more recognizable your website is as far as search engines are concerned.

All of these factors play an important part in creating a good website for your business or organization. Needless to say, when you find the right professional web designer to create and maintain this site for you, you have a good chance of fulfilling your every objective for putting the website up. You should also pay attention to their web design price. It is usually good designer that would cost you a little bit more; however, you will get the better quality products.

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Hire Experienced Online Marketer

Internet marketing or the promotion of products and services online has become immensely popular simply because it comes with a lot of advantages. The internet is the only way you can reach millions of possible clients across the globe within a few minutes. This is because the World Wide Web is not only national but worldwide unlike other advertising tools like television, radio, billboards, and newspapers which will only reach a small number of potential customers. Many business owners understand the benefit of internet marketing, but don't know how to start. Below are some of my suggestions for you to hire right experienced online marketer:

Actually, not many people know that there are many effective ways to do online marketing is free or inexpensive. If you do not know any thing about internet marketing, the best way that is you should hire an experienced online marketer to help.  An experienced one is still useful even if you have some standard knowledge of internet marketing. He/She will help you to build up a plan and give you useful advices for the whole campaign. Internet marketing is till brand-new and completely unregulated. Therefore, many people who are web designers or web developers say that they are online marketers as well. However, being able to build up a web site is just a fist step. Internet markers are people who can promote your website so that potential clients who are looking for your service or products can find it easily. Hence, you must find the one that you can work with as well as the one that knows what they have to do.

Internet marketing agencies usually say that they can boost your business by using their online marketing service. However, that is not really completely correct. Therefore, you must find the one who has real internet marketing experience instead of experience in web development or traditional marketing. You may interview them in depth to be sure that they know what they are doing. You may also request them to show you the result of projects they have done before. The experienced internet marketers will show you many solutions for different campaigns. There are many online marketing strategies that can be good for one firm but not good for another. The good internet marketers will realize the difference on each project and will not waste your money on trying the things that will not work effectively for your business.

Internet marketers are not so hard to hire right now. Skillful internet marketers usually tend to command fairly high fees. If your budget is limited and you concern about the fees, then you should search for internet marketing companies who are comfortable listing their prices right on the website (these companies usually offer fair prices for online marketing).  Otherwise, it is probably worthwhile to hire an experienced person. Besides, there are some inexpensive internet marketer still do a good job for you. The key to hire these people is to interview them carefully and find out what they can really do. There are many methods to process internet marketing campaign effectively.  Maybe someone has been using the methods that may work with your business. Such people, since they do not have much experience in other methods, will probably be more flexible with the fee you have to pay. You must understand that some Internet marketing methods do not work immediately. It sometimes takes weeks or months to see results. After the campaign has been active for a few months, you can keep track what results you are achieving. It is only at this point that you can evaluate the effectiveness of your Internet marketing campaign.

All in all, internet marketing seems to be the perfect tool of promoting the prospects of your business (specially small business) in the short as well as the long term and getting it from a professional further enhances the chances of making it big and quick. Contact Minneapolis SEO Company today. For web design costs, please call 612.590.8080.