Important Steps to process Email-Marketing
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As you know, marketing via email is a tricky matter. Whether you sell products or services, email is a fast, efficient and inexpensive way to keep in contact with your clients and prospects, make sales, get traffic to your website and boost your profitability. However, deciding how to approach and manage the process of email marketing can still be a challenge for most of online marketers. Therefore, I would like to share quick review of the most important points to keep in mind while building up an email marketing campaign.
Firstly, we must have good plan for all tasks. A direct e-mail campaign, like any other promotional effort, should have a detailed plan and come from your business's overall marketing plan. You should ask yourself some questions and then answer them before setting up the plan.
- What is your service for? (What does it do and who is it for?)
- Who are your potential clients?
- What is your competitive position?
- What target do you want to achieve with this campaign?
Besides, keep in mind that an e-mail campaign affects things such as fulfillment, delivery, customer service, etc. You also must let your customer know what you tend to offer. Basically, any offer should have a peculiarity, something that makes it unique, interesting or promising. As a rule the offer is a straight sale: you give your clients the product with its associated benefits, and they give you money. It is useful for a business to structure more compelling offers or offers that sound like an exceptional value. Perhaps you could offer a discount price for those who order during a certain predefined timeframe during a special campaign. Or maybe you can offer a free premium, something like: buy one and get one free. Whatever the offer, you should emphasize that in your ad template.
Secondly, after you getting a good plan, you have to pick up mailing list. If you don't have your own mailing list (collected from your visitors) then you will have to use a mailing service. The list or lists you mail to will be determined mostly by your budget and marketing plans. Some list providers offer many e-mail lists with varying demographics or interest areas. Some providers own only one list, but they should be able to tell you what the characteristics or interests of their recipients are.
After you've selected your lists, created the message, and arranged all back-end processes, it's time to test. Now you have several lists that match your purposes. Each list may have tens of thousands or hundreds of thousands of email addresses. Test a future e-mail campaign on smaller samples, a few hundred per list would be alright. Then examine the response to see which lists have the best "pull." Code your tests to determine where responses are coming from. Also test various offers and creative approaches to find out what generates the highest response rate.
Finally, you have to keep track the result. Tracking the results is a very important activity because you can adjust landing pages as well. Landing pages take an active part in the visitors to customers’ conversion process. Landing pages are critical to organic search engine marketing, press releases and just about all Internet marketing efforts. Online marketers can have numerous purposes and several calls to action here. You can get the most mileage out of e-mail marketing efforts by tracking everything you can and then improving those results. To achieve the best working process and greater success each campaign and marketing technique you use should be checked for results and improved.
All in all, email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. One of the biggest advantages in measuring online direct marketing response is that replies to transmitting a message to an e-mail list are almost instant. Be sure to track the campaign and measure response.
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